Branded SMS - Flipsol Technologies

Business promotion on social networks requires a systematic approach. It’s necessary to develop an SMM strategy where you need to analyze the current situation, identify business goals and ways to achieve them. Let’s dive deeper into this process.

Ways to promote a business on social networks

To effectively promote a business on social networks, you need to use all the tools. If an SMM strategy has not yet been developed, it’s necessary to create it and include all the actions important for achieving business goals.

It’s worth starting with an assessment of the current situation and designating the number of brand business accounts promoted on social networks and instant messengers.

SMM-promotion of a business usually occurs through Facebook communities, Instagram and LinkedIn business pages, YouTube business channel, and Google+ brand account.

You can create Viber and WhatsApp business communities, as well as the public Telegram channel.

Study the number and activity of subscribers in each network and messenger, the content and post activity, find brand references on the network to see the company’s reputation among consumers.

Set goals and deadlines for their achievement for each business account.

Work on a portrait of a representative of the target audience and conduct a competitive analysis.

Create a unique selling proposition that best meets the needs of the target audience and distinguishes the brand from its competitors.

Define the content that will be published on social networks, choosing between the following options: commercial, infotainment, user, interactive, and mixed.

Create a unified stylistic community design: work on the design of pages and posts.

Add community widgets, like and repost buttons to the website in order to link social networks and the project.

Think whether advertising will be used on social networks and which one will be targeted, in popular communities, or using the posts of opinion leaders.

Create contests to increase brand loyalty.

Use popular tools like hashtags and geolocation for your materials.

Let’s have a look at the above points in detail.

Not too long ago, the internet was an activity. We’d come home from work or school, and spend maybe an hour or two gaming, catching up on news, or interacting with our friends. Engagement levels were similar to that of television. Now that’s all changed. Today, we’re connected every waking moment, and social media plays a major role in all of this.

We bank, shop, interact with one another, order food, watch movies, and pay bills online. Brands who want to engage with potential customers must reach them where they are, and that’s on the internet. That’s why social media marketing has exploded.

The problem is that if you’re new to all of this, it can be more than a little overwhelming. The benefits are certainly clear. Social media is a platform for creating audience engagement, increasing brand awareness, promoting your products and services, nurturing leads, and driving traffic to your website. It’s also a place where you can build trust, and establish thought leadership.

The downside is that a failed SMM effort can be worse than none at all. How do you create an engaging social media campaign that resonates with your audience? If it was just a matter of creating some ad copy, this would be much simpler. Instead, you’ve got to make connections.